G.W. North emphasizes the scandalous nature of the cross, highlighting its offense to those who view it through a worldly lens. He explains that the cross, as a symbol of curse and humiliation, challenges human pride and morality, making it a stumbling block for many. North asserts that the crucifixion of Christ reveals humanity's deep-seated rebellion against God and underscores the necessity of humility for salvation. He warns that every individual is accountable for their response to the cross, as it represents a decisive moment in history that demands personal judgment. Ultimately, the message of the cross is a contemporary issue that requires all to confront their relationship with God and the implications of Christ's sacrifice.