G. Campbell Morgan emphasizes the profound love of God for His people as expressed through the prophet Malachi, who declares, 'I have loved you, saith the Lord.' Despite Israel's complacency and rebellion, God's call to bring tithes into the storehouse is rooted in His desire for their blessing and recognition of His love. Morgan highlights that true worship and giving must stem from love, not mere obligation, and that God's promises of blessing are contingent upon this heartfelt response. The sermon challenges believers to recognize the relationship between love, obedience, and the blessings that flow from God, urging the Church to awaken to its calling and reflect God's love to the world.