E.M. Bounds emphasizes the necessity of divine unction in preaching, asserting that without it, all ministerial efforts are in vain. He explains that unction, the anointing of the Holy Spirit, is essential for true spiritual results and distinguishes genuine gospel preaching from mere rhetoric. Bounds warns against the superficial emotional responses that lack the transformative power of unction, which is cultivated through persistent prayer and a deep connection with God. He stresses that this divine enablement not only empowers the preacher but also stirs the hearts of the congregation, making the gospel effective. Ultimately, Bounds concludes that much prayer is the price for this unction, which is vital for a fruitful ministry.

E.M. Bounds emphasizes the significance of 'unction' in true gospel preaching, describing it as a divine quality that transcends mere human effort and eloquence. He asserts that unction is what makes preaching powerful and effective, piercing the hearts of listeners and distinguishing true preachers from those who rely solely on earnestness or intellect. Bounds highlights that this unction is a gift from God, cultivated through prayer and spiritual devotion, and is essential for conveying the transformative message of the Gospel. He warns against confusing earnestness with unction, as the former can lack the divine presence that brings true conviction and change. Ultimately, Bounds calls for preachers to seek this heavenly endowment to fulfill their calling effectively.