A.W. Pink addresses the widespread belief that God loves everyone, arguing that this notion is a deception that comforts those who are at enmity with God. He warns that proclaiming God's love to Christ-rejecters dulls their conscience and provides false security in their sins. Pink emphasizes that the love of God is a truth meant for the saints, and sharing it with those who oppose God is akin to giving what is sacred to those unworthy. He calls for discernment among believers regarding this popular yet misleading doctrine.