A.W. Pink emphasizes the importance of honoring Jesus Christ by recognizing His Lordship and majesty in our speech and worship. He critiques the casual references to Jesus in modern hymns and calls for a return to the reverence shown by the apostles, who consistently addressed Him as 'Lord.' Pink argues that acknowledging Jesus as 'Lord Jesus Christ' is essential for those redeemed by His blood, as it reflects the dignity of His divine nature. He warns against the trivialization of Christ's identity and urges believers to uphold the honor due to 'That Worthy Name.'

"Yours in the name of Jesus." How many who owe their all, both for time and eternity, to the peerless One, refer thus to Him who was "God manifest in the flesh" (1 Tim. 3:16). It is "Jesus" this and "Jesus" that. But is it becoming for worms of the dust, for sinners, even for sinners saved by grace, to thus speak of Him? Jesus is the Lord of Glory, and surely it is due the dignity and majesty of His person that this be recognized and owned, even in our references to Him in common speech. Those who despise and reject the Saviour speak of Him as "The carpenter," "The Nazarene," as "Jesus." But should those who have been given an "understanding, that we may know Him that is true" (1 John 5:20) ignore His Lordship? In a word, can we who have been redeemed by His precious blood do less than confess Him as the "Lord Jesus Christ?" Our modern hymns are largely responsible for the dishonor that is now so generally cast upon "That Worthy Name." And we cannot but raise our voices in loud protest against much of the trash which masquerades under the name of hymns. "There's not a friend like the lowly Jesus" is utterly erroneous and highly akin to blasphemy. There is not a "lowly" Jesus today except the one created by the imagination and sentimentality of the moderns. Instead of being "lowly," the Lord Jesus Christ is seated "on the right hand of the Majesty on High" (Heb. 1:3), from whence He will shortly descend in flaming fire to take vengeance on them that know not God and obey not His gospel (2 Thess. 1:7-8). Above we have said that the apostles never once addressed our Lord simply as "Jesus." Mark, now, how they did refer to the blessed One. "And Peter answered Him and said, LORD, if it be Thou, bid me come unto Thee on the water" (Matthew 14:28). "Then came Peter to Him and said, LORD, how oft shall my brother sin against me and I forgive him?" (Matthew 18:21). "And they were exceeding sorrowful and began everyone of them to say unto Him LORD, is it I?" (Matthew 26:22). "And when His disciples James and John saw this, they said, LORD, wilt Thou that we command fire to come down from heaven and consume them" (Luke 9:54). "And they rose up the same hour and returned to Jerusalem and found the eleven gathered together and them that were with them, saying, the LORD is risen indeed" (Luke 24:33-34). "Thomas said unto Him LORD, we know not whither Thou goest" (John 14:5). "Therefore that disciple whom Jesus loved saith unto Peter, it is the LORD" (John 21:7).