L.E. Maxwell emphasizes the profound connection between the Cross and true kingship, illustrating how Jesus exemplified sacrificial service as the ultimate King. He recounts the story of a Christian chief who willingly accepted the dangers of leadership among a pagan tribe, demonstrating that true authority comes from selflessness and a commitment to serve others. Maxwell argues that humanity's struggle with self-centeredness can only be overcome through the transformative power of Christ's death on the Cross, which calls us to die to ourselves and embrace a life of obedience. The sermon highlights that true kingship is not about power but about love and sacrifice, as seen in Christ's example. Ultimately, Maxwell challenges believers to allow Christ to reign in their hearts, making them kings through His sacrifice.