Phil Beach Jr. emphasizes the importance of choosing between embracing Christ and the commercialized figure of Kris Kringle during the Christmas season. He highlights the need for humility and a right spirit to truly understand the message of Christ, contrasting the genuine humility of the first Christmas with the distractions of modern celebrations. The sermon encourages reflection on the true meaning of Christmas, urging listeners to seek the Spirit of Christ rather than the superficiality associated with Kris Kringle. Beach Jr. calls for a deeper engagement with Scripture to grasp the significance of Christ's birth and its implications for our lives today.