Chuck Smith discusses the purpose and appeal of temptation, emphasizing that God created humanity for meaningful love and fellowship, which requires the freedom of choice. He explains how temptation manifests through the lust of the flesh, the lust of the eyes, and the pride of life, often offering immediate fulfillment that distracts from God's path. Smith highlights the importance of using the Word of God to resist temptation, as demonstrated by Jesus, and notes that true victory also requires the power of the Holy Spirit. Ultimately, he encourages believers to choose God's way, which leads to eternal love and fulfillment.