This sermon emphasizes the importance of honoring God in business decisions, even when faced with pressure to compromise. It tells the story of a man who chose to show kindness and compassion to the poor, leading to unexpected blessings and financial success despite initial opposition and ridicule. The narrative highlights the principle of God honoring those who honor Him, even in the realm of finances and business.

I'm making profits enough. If we increase the fares, like you say, most of the people we deal with, it won't be worth their while going to work. Such a big cut of their salaries is taken just to get to the workplace. They may as well not go to work. They'll be left with nothing if you do this. And you know it. It will be blood money. And my conscience will not allow me to stand with you in this decision you're forcing. There was great anger across that whole room, that whole centre, at this man's stand of truth. He was belittled. He was rebuked. He was despised. And anger rose up against him that he trembled. He trembled at what was said to him. And the reaction of the whole crowd, of company owners. He almost had to crawl from that place. And that night, when he got back to his home, he got on his knees and he found himself weeping. He had been so publicly humiliated. And he opened the Bible at random, he said. And he found a tear falling on the page he opened in a verse. It stunned him. He that showeth kindness or compassion to the poor lendeth to the Lord. And his heart flooded with peace and joy as a sovereign God made the page, the verse, the tear to reach him. To comfort him. Oh! God honours them that honour him, this book says. Well, they did double the fares throughout our land and there was incredible grief across our country and protesting by the poor. I think he said, within three years, most of the bus companies were bankrupt. But he had trebled his profits. Think of that. Think of that. Most of the companies went bankrupt. Out of business. But he had trebled his profits. Do you think this Bible exaggerates one word? When God says, they that honour him, he will honour. Do you think that? That is something to question, to slightly question in this world when it comes to finances, to businesses. That same man shared with me when I sat in his home a while ago what a blessing he has been to me. How when he was a younger man he had stores, what you people would call supermarkets. And he came to Christ as a younger man while he had all these supermarkets. He found God in vital reality. And his conscience from the next day to the next day made him pull down all the tobacco, all the cigarettes from the shelves and all the stores. His conscience made him take all the alcohol wouldn't sell any more alcohol. Even the ingredients, the poorer class would come in their masses to these stores and buy all these ingredients to make their own alcohol. They couldn't afford over the counter what they charge. So they made all the ingredients that he knew, made, he stopped selling. He wiped out all so much of the contents of his shelves because of his conscience when he was saved. Oh, there was a lot of protesting. A lot of condemnation rose up even by religious people and leaders in the town who said, you've gone mad. You'll lose the business you're going to go, you'll lose everything. You won't survive. What are you doing? Well, with all the protesting and the despising and the undermining of the stand he made bringing him into the category of a fanatic gone off his head virtually in the eyes of so many religious he did tremble. He did tremble. But then he said, brother, at the end of that year when the auditors closed the book work and balanced all the books he had doubled his profit for many years he had made before profits. Double the profits. The following year he had doubled that. Do you honestly believe that God doesn't honor them that honor him? Could you doubt that, sir? When it comes to money business sense sensibilities concerning what works, what makes you survive what you collapse if you don't do you have to compromise the devil says through religious compromising people Oh, God honors them that honor him. Don't doubt that. Jimmy's father is a farmer in one of the richest irrigation schemes of Africa where this great river flows through and he is a young man met with God as a schoolboy he was saved but shallow and not of superficiality and not very deep he inherited a farm along with all his brothers from the father who gave them pieces of land all tobacco farming in this great Gamtuz valley in Africa when he met with God as a Christian and found himself going deep with God through a sermon he heard where there was no compromise allowed calling for you to absolute surrender Andrew Murray says or you become a grief to God and man though you're saved he absolutely surrendered he had a personal Calvary he went all through with God after these years of being a Christian but not deep the next day