In this sermon, the speaker begins by emphasizing the importance of advertising and how it can help people remember a brand. He then transitions to the book of Exodus in the Bible, specifically focusing on the names of the children of Israel who went into Egypt. The speaker highlights the passage that mentions the increase and multiplication of the Israelites in Egypt, fulfilling God's promise. Finally, the speaker discusses the rise of a new king in Egypt who did not know Joseph, setting the stage for the Israelites' bondage in Egypt. Throughout the sermon, the speaker emphasizes the continuous responsibility of teaching the word of God to each generation.

Now, with that in mind, let's come to this chapter where we see Israel in Egyptian bondage, and I'd like to begin reading at chapter 1, verse 1 of Exodus. Now, these are the names of the children of Israel which came into Egypt. Every man and his household came with Jacob. Then you have the names given, Reuben, Simeon, Levi, Judah, Issachar, Zebulun, Benjamin, Dan, Naphtali, Gad, and Asher. And all the souls that came out of the loins of Jacob were 70 souls, for Joseph was in Egypt already. And now we have here just the continuation with the lapse of the three and a half centuries, you see. The word that is translated here, now these are the names, could just as easily be translated, and, and these are the names. In other words, the conjunction and would tie it back to Genesis and then would move ahead. And we have, therefore, I think a better word just to put it, and these are the names of the children of Israel. Now, if we're talking about grammar, why, I'm sure it would be better to say, now these are the names. Either one would be accurate, but and I think really gives the meaning here, and that is the thing we're emphasizing. And you notice 70 souls went down into Egypt. Now we are told in verse 6, and Joseph died and all his brethren and all that generation. We had in the conclusion of the book of Genesis the death of Joseph, but now we have the record here that all his brethren died, all that generation. So now three and a half centuries go by and what happens? And the children of Israel were fruitful and increased abundantly and multiplied and waxed exceeding mighty and the land was filled with them. And remember now the verse I read back in the 46th of Genesis, God said that they would increase, they would multiply, and that they would become a great nation down in the land of Egypt. Now that has actually taken place. Now we come to the great change. Verse 8, Now there arose up a new king over Egypt which knew not Joseph. Now a new Pharaoh comes to the throne and he never heard of Joseph. And Dr. Kyle, who knew that land, that is land of Egypt and its history, says at this particular time, at the time of the exodus, that what had happened was that there was a new dynasty that rose in Egypt. The Hyksos kings had been ruling. Now the Hyksos kings had come from out in the desert. They were nomads, Bedouin tribes, and actually related to the Israelites. And that is probably the reason that the Pharaoh in Egypt at that time was so willing to bring Joseph into such close proximity to him in ruling the land of Egypt. After the Hyksos kings, the old dynasty was able to drive out the Hyksos kings. And now the Egyptians, regular Egyptians, they came to the throne again. And there arose now a king. He never knew this man Joseph, nor did he feel any indebtedness to him at all. You could understand that the others would, but not the new line. In fact, he would be in direct opposition to him. And we find here this statement, and it is a sad statement in a way. There rose up a new king over Egypt which knew not Joseph. There is something that we need to keep in mind. There's a tremendous lesson here. I've often wondered why these movements today who specialize in reaching children have not used this verse. It should be used. There is a continual and a continuous responsibility of teaching the Word of God to each generation. Because if you don't, why, the time will come when they'll forget all about you. I've used this illustration before about the Coca-Cola man in Texas that told me, I forget how much of a bottle of Coca-Cola, a certain percent, goes for advertising. He said that that is essential. And I was kidding him. I found 13 advertisements, 13 signs on the square in the little town I was in in Texas, and every one of them was a Coca-Cola sign. I said, that's overdoing it. He said, not so. And he mentioned Arbuckle Coffee. He said, when's the last time you saw a can of Arbuckle Coffee? And I said, well, I remember he said, boy, it was quite popular. Well, he said it was, but they thought they didn't need to advertise. There arose in Egypt a pharaoh who knew not Joseph. I was really shocked not long ago when my own daughter and my son-in-law were talking to me, and they had no knowledge of the Depression. Now, I should have been aware of that, but I actually was not aware. I mentioned something about how difficult it was during the Depression. Well, they weren't even around at that time. That's a new generation. And I think that part of the generation gap today is because a lot of these kids don't understand what some of us older folk went through. There's always a new generation coming on that never heard about the Lord Jesus Christ. And therefore, it's always necessary to teach the next generation. And so there arose a generation never heard of Joseph. And at one time, he was a hero. They couldn't even remove his body out of the land.