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 Christian stores capitalize on 'Narnia'

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GRAND RAPIDS, Mich. -- With Friday's release of the film version of "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," the marketing push to promote the sale of Narnia books and other related merchandise is reaching a crescendo — and nowhere more so than in Christian retail stores.
The movie, which is expected to be a hit, already has boosted sales of the seven-title Narnia series published by HarperCollins.

While the publishing company is distributing the C.S. Lewis books and other related merchandise to general retailers, its Zondervan division, a Grand Rapids-based publisher of Bibles and other religious books, is responsible for getting Narnia items into Christian bookstores and gift shops.

Large, elaborate in-store displays at many stores depict wardrobes, lions, lampposts, knights and other Narnia items and characters. Besides the original books, Christian retailers are stocking their shelves with a variety of movie tie-in products, from music CDs to figurines.


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SI Moderator - Greg Gordon

 2005/12/10 19:11Profile
Compton
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Joined: 2005/2/24
Posts: 2732


 Re: Christian stores capitalize on 'Narnia'

Great!


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Mike Compton

 2005/12/11 2:25Profile





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