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Joined: 2002/12/11
Posts: 37637
"Pilgrim and Sojourner." - 1 Peter 2:11

 Hyping 'Narnia' to Christians


Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon.
Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest.

The only catch is that the sermons must mention Narnia, based on the hugely popular children's books about four British children who walk through an uncle's magic armoire into an enchanted kingdom.

Sermo-mercials are just one of the ways promoters hired by Disney and its production partner, Walden Media, are peddling Lion as a kind of Christian-themed Harry Potter.

SI Moderator - Greg Gordon

 2005/12/9 10:45Profile

Joined: 2005/1/14
Posts: 2164

 Re: Hyping 'Narnia' to Christians

I don't even know how to respond to this. It sounds like nothing more than a speech contest to me, unless I am misunderstanding what is going on.

Josh Parsley

 2005/12/9 11:15Profile

Joined: 2005/1/21
Posts: 17

 Re: Hyping 'Narnia' to Christians

Do you have a source for this information?

 2005/12/9 12:01Profile

Joined: 2003/9/30
Posts: 386
Toronto, Ontario, Canada


The Philadelphia Inquirer:

My comments:

1) The sermon contest is spearheaded by Disney's agency. Corporations will do whatever to increase sales.

2) Unfortunately, I think participation means one becomes [i]used[/i] by secular corporations for advertising.

3) The above should [b]not[/b] be used as an indicator of [i]Narnia's[/i] value as Christian literature. Do [b]not[/b] dismiss a writer or a writing simply because it is misused by others.


 2005/12/9 13:58Profile

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