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Discussion Forum : General Topics : Marketing the Gospel and how it is completly wrong, and speaking to non christians about there sin

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Joined: 2005/1/6
Posts: 1838
Hemel Hempstead

 Marketing the Gospel and how it is completly wrong, and speaking to non christians about there sin

I have done marketing and in are housegroup we were refering of ways to market the gospel. To me the gospel is not a product and it is a person. I almost do not know where to start with this issue as it is completly wrong.I mean my jaw is just dropping at the inadequacy of people what is being taught in churches.
It breaks my heart to see that people would even fall for this. We were listening to a tape by a New Zealand Pastor and the only thing that interested me was the language difference of how William Carey borrowed language from anonchristian culture to describe a christian one.
I think he should have personally stuck to chrsitian language. I think this appauls me to the depths, Jesus is my saviour and I love him!!!
I just want to serve him please express my appaulingness over this teaching!!
I wish I could start or atleast get alist of bible verse that go against it!!!

Dominic Shiells

 2005/10/28 19:21Profile

Joined: 2005/10/18
Posts: 490

 Re: Marketing the Gospel and how it is completly wrong, and speaking to non christian

Dom, how about the story of the rich young ruler? Mark's account of the story said that Jesus looked at him and loved him but he didn't make a marketing pitch.

I saw another Christian website something "Faith-based marketing." I think that Jesus would drive the money changers out of the churches. The level of darkness in America is incredible to me.

Ed Pugh

 2005/10/28 19:44Profile

Joined: 2003/5/8
Posts: 4419
Charlotte, NC


Check out the best book, if perhaps not the only real book on the subject, "Selling Out the Church: The Dangers of Church Marketing" by Philip Kenneson and Jim Street. It's an absolute indictment on just how wrong marketing the Church & Gospel are, and exposes grealty the underlying philosophy of such.

Note: It is a very heavy reading. Philip Kenneson and Jim Street are both academics, though Street is also a pastor in Georgia. It will be well worth plowing through it though. Extremely insightful. Changed how I looked at things forever. I wrote a futher review of it on if you wish to read more there.

Jimmy H

 2005/10/28 20:59Profile

Joined: 2005/1/5
Posts: 432

 It's a depraved generation...

I was listening to Klove a couple of months ago, and they were advertising the need for an "aggressive, experianced marketing professional with a love for God to join their team". Honestly, my jaw dropped. I like hearing christian music on the radio, but not at the expense of selling out God as something to be marketed.

I believe that if you have a message the Lord wants you to share, and that he has for the world, he'll share it. You don't need a marketing professional for this. I guess it's a question of motives: your empire, or God's? Where's your focus? What's your idol in this?

A huge part of the problem that we have, I believe, is unexperienced leadership. I, personally, don't believe that a person should be allowed to become a pastor straight out of Bible school, straight out of, say, high school. You've got to have the message to preach, and the wisdom to lead, before you should be a leader of something so essential.

I was looking for a home church a couple of years ago, and came to a fundamental baptist church. Well, it was a small cozy place, which I happen to like. When the pastor came out, he couldn't have been more than 25 years old. Well, he told a story about how he had had his car stolen in college, and related a sermon to it. Well, by his admission, he had used this same story several times that year to make a sermon out of. Basically, when he was in High School, he decided to be a pastor. He went to School, then he started a church.

I believe he is a very high achieving individual, but didn't have God in mind. He was looking to his glory. He barely knew how to hold this congregation together- both spiritually, and in worldly matters.

Similar to the advertising and marketing problems we are talking about, you have to be very sure about what your motives are. There are many things out there to deceive us in our walks. And, like Comfort (I think) says, "I knew people who, before they were saved, who used their talents to serve them in the world. These same people, now that they are saved, use these same gifts to serve them in the world". He's not talking about a mechanic staying a mechanic. He's talking about a secular musician making money from music, becoming a christian, and now making money as a christian musician.

Anyway, I like to babble, but examine your heart. That's what matters- what's in your heart when you serve.

Grace and Peace...

 2005/10/29 1:52Profile

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