It is interesting to think about all the things we love in this world. We love things such as food, sports, family, and friends. Typically we love people because of the mutual love and affection and kindness that they show us in return for the love we show them. When it comes to things such as food, we tend to "love" food because of the pleasure it brings us. The bottom line is we tend to love people and things is because they somehow love "us."
The same goes for sin. We love lust because of the intense satisfaction it brings. We love drugs because of the amazing escape it brings. We love to put others down through gossip in order to stroke our own ego's and bring about a feeling of self-righteousness: "...I may be messed up, but at least I'm not like so and so...."
Yet the Scriptures declare that as much as you love the pleasure sin brings, such pleasure is but "for a season" (Hebrews 11:25). After fulfilling the desires of lust, loneliness often sets in. After coming out of an intoxicated state, a hang-over sets in. After slandering others, bitterness sets in. While sin brings the gift of pleasure for a season, it always ends up taking more than it ever gave. The after-effects of sin is always worse than the pleasure it brings. For the Scriptures declare time and time again, all sin ever really brings is death (Romans 6:23). In reality sin is nothing more than chocolate covered poison. It looks good, and going down it tastes good, but the end result is death.
The fact of the matter is, sin never loved you, so why love it back? Rather, like chocolate covered posion, it only sought to deceive you long enough for you to decide it was good enough to eat. Therefore, "let us cleanse ourselves from all defilement of flesh and spirit, perfecting holiness in the fear of God." (2 Cor. 7:1) Let us once and for all be done with sin, and shun it for what it really is. Instead of loving sin, let us instead love Jesus Christ, the Son of God, who first loved us. (1 John 4:19)